Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia

Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

Consumers have been spoiled by the quality of Halal products available on the market. However, existing literature has lacked recognition for consumer Halal cosmetic products. Therefore, this study enhances the body of knowledge about consumer attitude and intention to purchase Halal cosmetic products. Specifically, this article will discuss the moderating effect positioning has on attitude wit...

Towards understanding online purchase behavior

A Framework for the Development of Halal Food Products in Malaysia

The global increase in the Muslim population and the growing awareness of consuming halal food has created an increased demand for new and differentiated Halal food. It is known that the introduction of new products may give company the competitive advantage but it is also noted that failure rates of new food products are high. The generic product development process and food safety rules such ...

An RFID-based validation system for halal food

In recent years, Muslims have depended on the Halal logo, displayed on food packaging, to indicate that the products are prepared according to Halal precepts. As laid out in the Quran, Halal designates that which is lawful and permitted. However, due to the rapid development of advanced technology and the stringent procedures legislated by the Department of Islamic Development in Malaysia, manu...

Explicit Versus Implicit “Halal” Information: Influence of the Halal Label and the Country-of-Origin Information on Product Perceptions in Indonesia

Halal refers to what is permissible in traditional Islamic law. Food that meets halal requirements is marked by a halal label on the packaging and should be especially attractive to those Muslims who follow the set of dietary laws outlined in the Quran. This research examines the role of the halal label (explicit cue) and the country-of-origin (COO) (implicit cue) in predicting positive product...